Simply searching for continual improvements may lead the company to be guided in several different directions in terms of operations as each department or even each individual may seek to bring improvements that may only apply to them on a personal basis.
Answer 1 Strategic control and operational control are quite different from each other since they both have different realms of operation. Is it realistic that a commitment to continuous improvement could replace operational controls?
Strategic control has more to do with the vision of the company and the direction it takes based on the strategies, plans and opportunities available to it Welch, Answer 2 While it may be possible and even politically correct to say that a company could work with the idea of bringing continual improvements to itself and thus remove any requirements for operational controls, the reality of the situation may be quite different.
For example, in the automobile industry, there are certain brands which are known for their quality and their repute as luxury brands.
Operational control is guided by the strategy used by the company and in the example given above, the operations of the company would need to setup the right kind of offices, get the required HR for the various functions of the business in the new market and then manage the day to day running of the business.
Give examples Question 2: What does quality always mean to the customer? Similarly, it would be difficult to say that strategic controls could replace operational controls and the simple reason for that is they both have different realms of operation.
How does strategic control differs from operational control.
On the other hand, there are companies which work across the spectrum in the automobile market and produce economy as well as luxury cars. In essence, while strategy is set to guide the company, operations are set to manage and run a business.
At the same time, there are customers who would consider quality to be a function of the price they pay for the product in which case a lower price would be far more important than a product which simply focuses on quality.
If you wish to use any part of it please buy the solutions so the writer can be paid his due. Simply put, quality is what the brand image makes out the product to be as well as what the consumers see it to be. However, the perceived quality of the brand which is a luxury brand would likely to be higher than one which is a value brand.
Answer 3 Quality may have different implications for different customers since it is essentially an ethereal concept where the measure of quality for one customer may not be the same for another. Operational controls are required to give the company some guidance in terms of how things are supposed to be done and how they are to be optimized Welch, The questions were as follows:Example Answers for Marketing Management Exam Paper.
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